Senior Product Marketing Manager
$145,000–$165,000 year
On-site · Boston, Massachusetts, United States
Job Summary
Senior Product Marketing Manager to lead market positioning, messaging, and go-to-market for InvoiceCloud’s fintech/payments solutions. Drive segment-specific market intelligence, develop value narratives for target buyers, and own sales enablement including pitch frameworks, ROI tools, and persona-based messaging. Collaborate with Product Managers to influence positioning, launch readiness, and market feedback, while partnering on joint value propositions, co-sell playbooks, and integration narratives to support growth objectives. Leverage AI-assisted workflows to enhance research, competitive intelligence, launch execution, and team effectiveness. Emphasis on customer-centric messaging that reflects how end customers experience billing and payments, with cross-functional liaison across Product, Sales, Alliances, Customer Marketing, Demand Generation, and Customer Success. Preferred: experience in payments/fintech, partner/channel marketing, and AI productivity tools. Benefits include medical/dental/vision, 401(k) matching, flexible time off, parental leave, tuition reimbursement, ERGs, and potential bonus/commission.
Required Qualifications
- 5+ years of Product Marketing experience
- Demonstrated experience developing market positioning, messaging frameworks, and go-to-market strategies
- Strong understanding of customer journeys, buyer behavior, and competitive differentiation
- Experience working cross-functionally across Product, Sales, Alliances, Customer Marketing, Demand Generation, and Customer Success
- Proven ability to manage multiple concurrent initiatives and stakeholder groups
- Strong written and verbal communication skills adaptable to both field-facing and executive audiences
- Ability to synthesize market intelligence from multiple sources and translate insights into business action
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