Senior Product Marketing Manager, Freshservice
$180,000–$222,000 year
HybridBoston, Massachusetts, United States
Job Summary
Own the go-to-market strategy and narrative for Freshservice's flagship ITSM and Enterprise Service Management products, leading launches from strategy through execution. Craft compelling messaging and positioning to help customers understand why Freshservice wins, while enabling sales to win with competitive insights and content that accelerate deals. Shape the market narrative by partnering with Analyst Relations on Gartner, Forrester, and IDC engagements, and turn customer and competitive insights into action to influence product strategy and roadmap decisions. Champion AI-powered service management, helping customers understand how Freshservice redefines modern IT and business service management.
Required Qualifications
- 8+ years of experience in product marketing, focused on enterprise SaaS or enterprise software
- Demonstrated ownership of product launches—end-to-end, not just one workstream
- Exceptional written and verbal communication skills, with the ability to distill complex ITSM and AI capabilities into simple, value-driven messages
- Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing
- Ability to think strategically and execute tactically, managing multiple priorities simultaneously
- Experience selling into core IT decision makers, preferably with products built for IT operations
- AI-forward marketer—curious about and actively using the way AI can supercharge product marketing
- Strong positioning instincts—you know the difference between a message and a claim, between differentiation and noise
- Proven ability to build sales enablement materials that reps actually use, not slide decks that live in a shared folder
- Track record of cross-functional influence across product, sales, and marketing without formal authority
- This is a hybrid role that will be based out of our Downtown Boston, MA office, and requires an in-office presence three days per week (Tuesday - Thursday)
Desired Qualifications
- Champion AI-powered service management, helping customers understand how Freshservice is redefining modern IT and business service management
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