Senior Product Marketing Manager
$137,600–$206,400 year
Hybrid · New York City, New York, United States or Seattle, Washington, United States
Job Summary
Senior Product Marketing Manager for web application firewall (WAF) products. Responsible for crafting compelling messaging and positioning, developing go-to-market strategies, enabling Sales and Channel teams, and driving product adoption. Lead competitive analysis, pricing discussions, and cross-functional collaboration with Product Management, Sales, Channel Readiness, and Marketing. Create high-impact collateral (presentations, data sheets, white papers, FAQs, webinars) and lead customer/analyst engagements. Drive GTM plans for new releases, monitor market trends, and translate customer needs into actionable product strategy and communications. Requires strong writing and presentation skills, experience in security product marketing, and the ability to work in a global, often virtual environment. Knowledge of cloud/SaaS/container tech a plus.BA/BS required; MBA preferred. 6+ years of relevant experience. Annual base pay ranges from $137,600 to $206,400, with potential incentives and benefits.
Required Qualifications
- BA/BS degree required
- MBA preferred
- 6+ years of experience in security product marketing, product management, technical marketing, or equivalent
- Experience with WAF and security market
- Strong leadership, communication and project management skills
- Demonstrated ability to develop customer- and sales-facing presentations and collateral
- Knowledge of enterprise marketing and sales processes
- Experience leading competitive intelligence and pricing strategies
- Ability to collaborate with Product Management, Sales, Channel readiness, and Marketing teams
Desired Qualifications
- BA/BS degree in a related field
- MBA preferred
- 6+ years of experience in security product marketing, product management, technical marketing, or equivalent
- Experience with web application firewalls (WAF) and the security market
- Strong leadership, communication, and cross-functional collaboration skills
- Ability to develop customer- and sales-facing materials (presentations, data sheets, white papers, briefs, webinars)
- Experience with competitive analysis, pricing strategies, and GTM planning
- Ability to enable Sales and Channel teams and drive product adoption and revenue growth
- Comfort navigating ambiguity and making fast, confident decisions
- Understanding of cloud, SaaS, and container-based technologies a plus
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