Senior Product Marketing Manager
Remote · United States or Austin, Texas, United States
Job Summary
Senior Product Marketing Manager for the Luminex Licensed Technology Group. Own go-to-market strategy, messaging, campaigns, and sales enablement to accelerate partner adoption and revenue. Lead market strategy, segmentation, and adoption frameworks; translate complex scientific and workflow concepts into differentiated customer-centric value propositions; collaborate with R&D and Product to convert validation data into compelling stories; oversee integrated programs (SEM, content, email nurture, social, partner co-marketing) across regions; drive launch excellence for new products and updates; establish KPI dashboards to track MQL→SQL quality, pipeline contribution, and ROI; provide training to global commercial teams and partners; manage content standards for scientific integrity; support thought leadership and KOL engagement; remote-enabled with travel to Austin, TX for office visits and events; 20% travel requirement.
Required Qualifications
- Bachelor's Degree in Biology/Chemistry/Engineering (MBA preferred)
- 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics
- Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.