Senior Product Marketing Manager
Remote · United States
Job Summary
Senior Product Marketing Manager responsible for leading commercial enablement and GTM execution. Own content, tools, and training to empower the commercial team, shape product positioning and messaging, and drive go-to-market initiatives for new products and capabilities. Manage the enablement library (pitch decks, case studies, battlecards), develop value-framing assets and business-case tools, map buyer journeys for health plans, employers, and health systems, run training sessions, and collaborate with product, clinical, market access, and sales teams. Lead competitive positioning, messaging frameworks, naming conventions, and packaging strategies; design and execute end-to-end GTM plans for launches; translate clinical value into compelling narratives and measure enablement effectiveness through metrics like win rates and deal velocity. Proficiency in cross-functional collaboration, ROI modeling, and experience with marketing tech (CRM tools) is preferred.
Required Qualifications
- Bachelor’s Degree in a related field. 4 years plus minimum experience may substitute for minimum education requirements.
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