Senior Product Manager, US Breyanzi Patient Marketing

Senior Product Manager for US Breyanzi Patient Marketing leads end-to-end patient asset development rooted in brand strategy, and drives daily omnichannel tactics to support Breyanzi patient journeys. Responsible for managing patient-facing content through MLR reviews to ensure FDA-compliant communications, overseeing the patient testimonial program, and coordinating across internal/external stakeholders to deliver timely, high-quality resources. Partners with cross-functional teams to execute omnichannel activation, maintain project timelines and budgets, and translate clinical data into patient-facing communications while upholding PhRMA and FDA guidelines. Strong emphasis on strategic thinking, execution, and collaboration in a fast-paced, matrixed environment. Bachelor’s degree required; MBA strongly preferred; minimum 4 years in pharmaceutical/biotech marketing with experience in patient marketing or DTC programs.