Senior Product Manager

Provides direction to product development and the overall process of the product and services function. Builds products and services from existing ideas and helps to develop new ideas based on industry experience and contact with customers and prospects. Increases profitability of existing products and services to developing new solutions which advance business objectives and client needs. Builds strong working relationships with marketing, sales, support staff, product development and vendors plus senior management and key customers. Manages the process from product development to product launch, ensuring execution is in line with project plan, for small or moderately complex new product initiatives or existing product initiatives. Owns, manages, and communicates a product roadmap, including collaborating with industry analysts to form competitive analysis, and with delivery, sales, and relationship management teams to determine prioritization, development, and ongoing costs of delivery, and market positioning. Develops business cases requiring minimal analytical skills for new product functionality to serve as inputs to decision-making, prioritization, pricing, and client value proposition. Collaborates with product marketing to develop product marketing strategies based on established product objectives, costs, and value proposition. Defines pricing strategies for new and existing products considering competitive pricing models, target customer segment base, internal costs, value proposition metrics, and market acceptance and adoption rates. For assigned product initiatives, collaborates with company business leaders, industry analysts, sales, IT, legal, strategic marketing and relationship management teams to define product goals, objectives, market positioning, and pricing strategies. Completes required documentation and provides design direction, testing support, and general assistance to delivery team, as needed, during the execution phase of product development consisting of moderate complexities and scopes.