Senior Product Manager

Own the product vision, roadmap, and execution for Treering Yearbooks, ensuring alignment with company goals and customer needs. Develop a deep understanding of the product, its history, current state, and future opportunities by evaluating existing features, workflows, and technical constraints. Prioritize initiatives based on customer impact, business value, technical feasibility, and strategic objectives while championing opportunities involving AI, personalization, and collaboration. Define and monitor key product metrics including activation, engagement, retention, customer satisfaction, and revenue impact. Establish best practices for product measurement, experimentation, and decision-making by leveraging product analytics, customer behavior data, and user feedback to identify trends and areas for improvement. Build dashboards and reporting frameworks that provide visibility into product performance and business outcomes. Design, execute, and evaluate experiments to inform product direction and investment decisions. Conduct qualitative and quantitative research, including customer interviews, surveys, usability testing, and market analysis to develop a deep understanding of the needs, behaviors, and pain points of multiple user groups. Translate research findings into actionable recommendations, product requirements, and strategic opportunities while serving as the internal advocate for the customer throughout the product development lifecycle. Operate comfortably at both the strategic and execution levels, setting direction, digging into data, triaging and resolving issues, and partnering across teams to keep product initiatives on track and deliver results. Lead initiatives from discovery through launch, ensuring high-quality execution and measurable outcomes by collaborating closely with cross-functional partners to align priorities, manage dependencies, and drive successful delivery. Create clear product requirements, user stories, acceptance criteria, and supporting documentation. Proactively identify risks, remove blockers, and facilitate decision-making across teams. Communicate product strategy, roadmap updates, and results to stakeholders at all levels of the organization.