Senior Product Manager Operations (MarTech & Automation) - all genders
HybridBerlin, State of Berlin, Germany
Job Summary
Own the CRM infrastructure by optimizing Braze for scalability, lifecycle automation, and personalization. Build and scale automated marketing workflows to improve efficiency while activating customer data through Segment for real-time audiences. Extend CRM audiences across paid channels to drive retargeting, suppression, and lookalike strategies. Manage the MarTech stack, establish governance, and implement AI use cases to enhance workflows and personalization. Collaborate with growth, product, and partnership teams to deliver cross-channel customer activation. Leverage a strong technical foundation in APIs and data flows to drive efficient, scalable B2C growth within Wellhub's global ecosystem.
Required Qualifications
- 4–7+ years of experience in MarTech, CRM Operations, or Marketing Operations
- hands-on experience with Braze, Segment, or similar CRM and customer data platforms
- strong understanding of CRM systems, marketing automation, and lifecycle marketing
- experience working with marketing data, audience segmentation, and customer activation
- solid technical foundation, including APIs, integrations, and data flows
- problem-solving mindset with a focus on scalability, efficiency, and process optimization
- passion for applying AI to improve marketing workflows, automation, and personalization
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