Senior Product Manager, Growth
$100,000–$117,000 year
HybridSan Diego, California, United States
Job Summary
Proactively identify and prioritize portfolio growth opportunities using customer feedback, market trends, and performance data. Lead approved product enhancements, new-product pilots, and growth initiatives from planning through execution, managing rollout and adoption plans that clarify stakeholder readiness and success measures. Partner with Communications and Growth Marketing to drive demand among CEOs through lifecycle strategies, referral programs, and community activation campaigns spanning events, webinars, and member programs. Build distinct strategies for Vistage Chairs, CEO members, and participants to improve program quality, retention, and referral growth. Evaluate campaign engagement and conversion performance to scale effective practices into repeatable systems. Define a focused portfolio growth roadmap grounded in customer insight and program performance, creating repeatable launch systems that improve audience engagement and post-launch learning.
Required Qualifications
- Strategic growth leadership: sees the whole system, identifies high-leverage opportunities, sets direction, makes clear tradeoffs, and connects decisions to measurable business outcomes.
- Customer and market insight: combines qualitative and quantitative signals to understand customer behavior, uncover opportunities, and improve adoption, engagement, conversion, and retention.
- Product and program evolution: has improved an offering using customer and performance insight and can apply disciplined product thinking to programs and services, whether background is in software, services, education, memberships, or another product environment.
- Cross-functional execution: translates strategy into clear plans, aligns teams with different priorities, and leads complex initiatives from decision through measurable results.
- Proactive ownership and influence: anticipates needs, surfaces opportunities and risks early, brings structure to ambiguity, and keeps work moving without waiting for perfect information or direct authority.
- Experience in product growth, program growth, growth marketing, portfolio strategy, product marketing, customer lifecycle, customer experience, or a related discipline.
- Strong writing, facilitation, executive communication, and comfort operating in a complex, matrixed environment with imperfect information.
- Bachelor's degree or equivalent practical experience.
Desired Qualifications
- Experience with leadership development, professional services, education, memberships, peer advisory, events, or other community-based offerings is preferred but not required.
- Software or technical product experience can translate when paired with strength in adoption, lifecycle growth, change management, or customer experience.
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