Senior Product Manager, Growth
Remote · New York City, New York, United States
Job Summary
Senior Product Manager, Growth to own and scale Novo's growth funnel for small-business customers. Drive a data-driven growth roadmap from awareness to activation, monetization, and long-term retention; lead rigorous A/B testing programs across landing pages, onboarding, messaging, and pricing; leverage AI to accelerate experimentation velocity; partner with Product, Engineering, Design, Growth Marketing, Risk, Compliance, and Legal to translate objectives into durable product features and a compelling value proposition for small businesses.
Required Qualifications
- 10+ years of progressive experience in growth, product, or growth marketing, with at least 3–5 years in a senior growth or product leadership role (preferably in fintech, financial services, or subscription/consumer businesses)
- Demonstrable experience building and scaling growth and experimentation functions in a high-growth environment, with a track record of measurable improvements in conversion, retention, and unit economics
- Strong understanding of growth fundamentals across the full funnel — acquisition, activation, conversion, monetization, and retention — and how they connect to LTV, CAC, and payback
- Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis, with the judgment to know when data is conclusive versus directional
- Experience using AI to accelerate experimentation, content, and analysis, with sound judgment about where AI adds real value and where it introduces risk — plus familiarity with how AI-driven discovery (AEO/LLM search) is reshaping awareness and consideration
- Proven ability to partner with and influence product and engineering teams, resolve cross-functional tension with data, and communicate effectively with technical and non-technical stakeholders, including leadership
- Experience giving products a clear point of view and value proposition, and aligning growth initiatives to long-term strategy rather than short-term tactics
- Strong analytical and problem-solving skills with a proactive, data-driven approach to growth
- Familiarity with modern discovery and awareness channels — including SEO, AEO/LLM-driven search, organic, affiliate, and content — is highly desirable
- Bachelor's degree required; advanced degree or relevant analytical/technical background preferred.
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