Senior Product Manager, Growth (Hybrid)

Senior Product Manager, Growth leading onboarding/activation experiences for SMB customers on a PLG/self-serve growth model. Own the first 30-day onboarding, activation funnel, and AI-driven improvements; drive signup-to-activation and trial-to-paid conversions; design self-serve onboarding flows, in-product guidance, and contextual nudges to accelerate time-to-value; run high-velocity experimentation (A/B testing) and collaborate with Engineering, Design, Marketing, Sales, and GTM to align growth initiatives with revenue goals; focus on AI-first product strategy for onboarding, including freemium optimization and data-driven decision making; 8+ years in product management with PLG/growth/b2B SaaS background; comfortable with behavioral analytics tools (Amplitude, Mixpanel). As part of Homebase, this role emphasizes hybrid collaboration with in-office Tuesdays/Wednesdays in Toronto, Canada.