Senior Product Manager (f/m/d)
HybridHamburg, Hamburg, Germany
Job Summary
Own the end-to-end growth and retention strategy, driving customer acquisition, engagement, and long-term loyalty through funnel optimization and conversion improvements. Design and scale features for a recurring business model, including churn prevention loops, subscription loyalty drivers, and upsell flows. Combine quantitative analytics with qualitative research to reduce uncertainty, analyzing user behavior via Google Analytics, Tableau dashboards, and user interviews. Lead a dedicated agile team of engineering, UX/UI, and data analytics professionals, maintaining high alignment and clear data-driven goals. Leverage frontend event tracking tools like Amplitude to validate trends and uncover the "why" behind user behavior.
Required Qualifications
- Proven track record of taking an existing digital product, optimization framework, or core feature set and scaling it significantly
- Exceptional leadership skills to steer and cooperate with cross-functional stakeholders, marketing teams, and developers
- Deep understanding of Abo (subscription) mechanics, recurring revenue loops, and retention strategies
- Hands-on experience mapping out frontend event tracking requirements and utilizing tools like Google Analytics or Amplitude
- Highly capable of leveraging both quantitative data and lightweight qualitative research to validate trends, eliminate uncertainty, and uncover the real 'why' behind user behavior
- Experience managing or steering native iOS/mobile app development
Desired Qualifications
- Experience managing or steering native iOS/mobile app development is a strong plus as we would like to create our Freihiet+ mobile app
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