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ASOSPosted 3 weeks ago

Senior Product Manager (CRM)

HybridLondon, England, United Kingdom

Full TimeSenior LevelLarge

Job Summary

Define and own the product vision and roadmap for CRM, focusing on intelligent customer communications and long-term value. Drive strategy for personalized email and push notifications while partnering with design, marketing, and engineering to build high-quality UX. Stay informed on industry trends, use customer research and data to validate hypotheses, and run A/B tests to measure impact. Collaborate with stakeholders to create personalization strategies that enhance engagement and conversion.

Required Qualifications

  • Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms
  • Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation
  • Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences
  • Comfortable working in agile, full stack, cross-functional teams
  • Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely
  • Excellent communication and stakeholder management abilities

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