Senior Product Manager - Content (Offroad)
$179,000–$179,000 year
On-siteAustin, Texas, United States
Job Summary
Own Offroad's content and data strategy by translating customer jobs-to-be-done into clear points of view on trails, POIs, and land data structure. Directly own research of third-party data sources to expand coverage and partner with Product, Design, and Engineering to define data models, schemas, and UX requirements. Champion the end-to-end customer experience by managing relationships with land management agencies like BLM and USFS, negotiating licensing agreements, and overseeing the Trail Guide contributor program. Measure content impact on conversion and ROI to inform strategic direction while embedding AI as a repeatable co-pilot in daily workflows. Report priorities and risks to cross-functional leadership and channel market trends to sharpen product evolution.
Required Qualifications
- Bachelor's degree in a related field (Geography, GIS, Business, Data/Analytics) or equivalent experience
- Eight (8) or more years of experience leading software products or platforms
- at least four (4) years of product management
- three (3) years in content strategy, data management, or program management
- Ideally, some of this experience is within geospatial data, outdoor recreation, or consumer technology
- Demonstrated experience translating customer needs into content or data-model requirements in partnership with product, design and engineering teams
- Demonstrated experience and genuine curiosity about end-user experience and jobs-to-be-done
- a track record of thinking beyond the backend data model to how content shows up for and creates value for the customer
- Genuine, credible ties to the off-road, overlanding, or powersports community
- Comfort moving between technical conversations (data models, schemas) and relationship-driven conversations (partners, contributor community) in the same day
- Demonstrated people-leadership experience, or a clear track record of directing the work of others without direct authority
- A strong curiosity for exploring new technologies, including AI
- A shared passion for and ability to demonstrate onX's Company Values
- Permanent US work authorization
- Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp
Desired Qualifications
- Direct experience working with land management agencies (BLM, USFS, state parks) or third-party geospatial data licensing
- Experience building and managing external partnerships or data relationships — e.g., government agencies, land managers, or data vendors/licensors
- Experience scaling a contributor, community, or ambassador-style program
- Familiarity with GIS platforms, geospatial data pipelines, or knowledge-graph/data-model concepts
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