Senior Product Manager, Carrot Ads
$165,000–$174,000 year
RemoteOntario, California, United States or Alberta, Virginia, United States
Job Summary
Serve as the primary product point of contact for Carrot Ads' API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee. Stay current on each partner's ad business performance and needs, acting as the first line of consultation on product requests and escalations while attending business reviews to drive partner-specific improvements. Own publisher-facing infrastructure and features underpinning how partners integrate with the Instacart ads stack, including API architecture, SFPro integrations, retailer-facing controls, ad serving quality, data flows, and billing systems. Drive strategic initiatives to expand offerings into new areas like in-store and B2B segments, and lead cross-functional collaboration across engineering, strategy, marketing, and commercial enablement teams.
Required Qualifications
- 5+ years of product management experience
- Track record of owning complex, cross-functional product areas independently
- Experience building or owning B2B platform products
- Strong technical acumen
- Comfortable working directly with engineering on API design, data pipelines, serving infrastructure, or similar
- Experience managing external partner or customer relationships as part of a product role
- Strong written and verbal communication skills
- Ability to synthesize complex technical and business context for both engineering teams and executive audiences
- Must be able to work remotely
- Must be located in Ontario, Alberta, British Columbia, or Nova Scotia
Desired Qualifications
- Experience in ad tech, retail media, or marketplace advertising, particularly on the supply/publisher side
- Experience owning publisher-facing ad controls, publisher integrations, or serving infrastructure
- Familiarity with programmatic advertising concepts: auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure
- Prior experience at a company where the platform owned was the infrastructure enabling third-party businesses to operate
- Experience driving strategic expansion into new business verticals or partner segments
- Demonstrated ability to ship in ambiguous, high-stakes environments where the product scope, technical constraints, and business requirements are evolving simultaneously
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