Senior Product Content Strategist, 14 month maternity leave coverage -(Hybrid)
$90,000–$105,000 year
Hybrid · Toronto, Ontario, Canada or Vancouver, British Columbia, Canada
Job Summary
Senior Product Content Strategist shapes how Central 1 communicates the value of its offerings across payments, clearing and settlement and treasury. Responsible for developing and maintaining product messaging strategies, value propositions, and content frameworks to strengthen product positioning, support demand generation and client expansion, and ensure narratives are clear, consistent, and grounded in client needs, market insights and competitive context. Collaborates across Product, Marcom, Communications, and cross-functional teams to craft personas, client journeys and segmentation; develops content for digital channels, campaigns, and sales enablement; translates complex regulatory/technical information into accessible client-focused content for B2B audiences; contributes to integrated product narratives reflecting strategic direction and brand voice; supports content for web properties, dashboards, and other digital experiences; and guides junior team members while staying current on AI tools and trends to improve content quality and efficiency.
Required Qualifications
- Bachelor’s degree in business, communications or marketing
- 5+ years of experience in marketing or communications
- Excellent written and verbal communication abilities
- Ability to translate complex information into client-focused content for B2B audiences
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