Senior Product Adoption & Engagement Specialist
RemoteKyiv, Kyiv City, Ukraine or Ukraine
Job Summary
Own the strategy for Preply's tutor behaviour change and tool adoption across launches, policies, and programmes. Design cross-channel strategies connecting communications, community, and learning while sequencing the engagement calendar to avoid overwhelming the audience. Partner with Product Managers and channel specialists to translate strategic direction into detailed roadmaps, bringing senior stakeholders clear recommendations and driving them to results. Define success with data, own the narrative for performance shifts, and manage tutor sentiment to ensure campaigns land well. Drive measurable adoption rates and engagement outcomes for major programmes while maintaining structure across complex, multi-stakeholder plans.
Required Qualifications
- You've done go-to-market or adoption work hands-on, across multiple channels
- You have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaigns
- You have 4-6 years in growth, lifecycle, GTM, or audience engagement
- You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan
- You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs, not options to choose from or work to approve
- You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence
- You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track
- You have comfort using data to size opportunities, set targets, and explain results
- You have excellent written and verbal communication, with sharp judgment on clarity and tone
Desired Qualifications
- Hands-on experience collaborating with community engagement teams, alongside other channels
- Strong user empathy, especially for solopreneurs who earn through a platform or run their own business
- Familiarity with marketplace or complex multi product environments: segments with competing needs, quality and liquidity
- Experience translating internal product and policy decisions into audience-facing behaviour change
- Understanding of brand voice and tone in a global, multicultural organisation
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