Senior Principal, Product GTM & Enablement
On-siteSydney, New South Wales, Australia or Brisbane, Queensland, Australia
Job Summary
Translate complex retail media platform capabilities into clear, audience-specific stories and create customer-facing content including presentations, training materials, documentation, FAQs, release notes, and demo materials. Partner with Product and Engineering to understand upcoming releases, clarify platform behavior, and document known limitations before rollouts. Support global teams across APJ, EMEA, and the Americas by preparing internal and client-facing audiences for new releases, experiments, and phased launches. Answer product and platform questions for technical and non-technical stakeholders while gathering feedback to identify knowledge gaps and improve future documentation.
Required Qualifications
- 10+ years in product GTM, product marketing, product enablement, product operations, solutions consulting, technical program management, or a similar cross-functional role
- Experience supporting product launches, rollouts, experiments, adoption programs, or enablement for retail media, ad tech, commerce media, B2B SaaS, or complex enterprise platforms
- Strong understanding of retail media, digital advertising, or commerce media concepts such as onsite/offsite activation, sponsored ads, campaign management, auctions, attribution, closed-loop reporting, retailer monetization, or brand/supplier workflows
- Strong technical aptitude, with the ability to understand platform behavior, answer product questions, explain technical concepts, and identify when deeper Product or Engineering support is needed
- Strong writing, storytelling, and presentation skills, with the ability to turn complex product capabilities into clear, polished, audience-specific content
- Experience creating presentations, training materials, marketing materials, customer-facing documentation, FAQs, release notes, demos, and product guides
- Ability to train and support both technical and non-technical audiences
- Experience working with Product, Engineering, Product Marketing, Sales, Support, Customer Success, Integration, and client-facing teams
- Comfort working across global teams, multiple time zones, and regional stakeholder groups
- Ability to influence cross-functional teams without direct authority
- Strong bias toward action, clarity, quality, and measurable adoption
Desired Qualifications
- Direct experience in retail media, ad tech, programmatic advertising, commerce media, or digital advertising
- Experience with retail media platforms, retailer integrations, campaign management tools, ad-serving platforms, measurement solutions, or reporting products
- Experience with platform rollouts, beta programs, experiments, phased launches, or feature-flag-driven releases
- Experience supporting client-facing product education, webinars, demos, rollout communications, or technical Q&A
- Experience with tools such as Jira, Confluence, GitHub, SharePoint, Userflow, Storylane, SendGrid, or similar documentation and enablement platforms
- Experience using AI-assisted workflows to scale documentation, training, release notes, and marketing materials
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