Senior PR Manager Japan
On-site · Tokyo, Tokyo, Japan
Job Summary
Lead Appier’s Japan PR strategy and programs to strengthen brand visibility, corporate reputation, and thought leadership across key Japanese media outlets. Develop and localize messaging, manage media relations, and drive high-impact coverage; create materials including press releases, byline articles, customer stories, executive messaging, social content, and corporate announcements with consistent narratives. Collaborate with Product, Marketing, Sales, IR, and regional Comms teams to support product launches, customer success stories, partnerships, and corporate initiatives. Provide strategic communications counsel and spokesperson support for media interviews, keynote opportunities, and crisis-sensitive situations. Manage PR agencies/external partners to ensure high-quality execution and maximize impact. Utilize media monitoring and analytics tools to measure performance and translate insights into practice. Monitor industry trends and reputational risks, and support crisis/internal communications as needed. Requires 10+ years in PR/Corp Comms, in-house or agency, with deep Japan market experience; fluent in Japanese and proficient in English; strong media network across Japan’s business and tech press; ability to understand AI/digital innovations; collaborative and proactive team player who thrives in high-growth, cross-cultural environments.
Required Qualifications
- 10+ years PR and Corp Comms experience
- Bachelor’s degree in Communications, Marketing, Business, Journalism, or related fields, or equivalent practical experience
- Fluency in Japanese with strong business-level English
- Strong media network across Japan’s business, financial, technology, and marketing media landscape
- Experience in B2B technology, AI, SaaS, or digital innovation industries
- Experience managing media relations and executive interviews
- Project management and problem-solving skills
- Ability to work cross-functionally with Product, Marketing, Sales, IR, and regional Comms teams
- Data-driven with experience using media monitoring and analytics tools
Desired Qualifications
- 10+ years of PR and Corporate Communications experience
- Proven expertise in strategic communications, multinational executive profiling, and corporate PR within the Japanese market
- Exceptional written and verbal communication skills in Japanese, with strong business-level English proficiency
- Strong media network across Japan’s business, financial, technology, and marketing media landscape
- Hands-on experience managing media relations and executive interviews
- Data-driven mindset with experience using media monitoring, social listening, and communications analytics tools
- Excellent project management and problem-solving skills
- Ability to understand complex technologies, AI innovations, and evolving business models
- Collaborative, proactive, and adaptable team player with experience supporting high-growth or publicly listed companies
- Bachelor’s degree in Communications, Marketing, Business, Journalism, or related fields, or equivalent practical experience
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