Senior PR Manager, Elgato

Senior PR Manager responsible for owning the full product PR lifecycle for Elgato, from messaging development and embargo coordination to reviewer outreach and post-launch amplification across Elgato NPIs and partnership announcements. Build and maintain tiered media lists across tech, creator-focused, lifestyle, and business pubs; develop reviewer briefing kits; manage seeding strategy for new product categories; track sentiment and share of voice; collaborate with Corsair Gaming and Fanatec on Stream Deck Everywhere launches; craft thought leadership pieces and bylined articles; build quarterly PR plans with objectives and KPIs; monitor competitive communications; advise on timing to avoid industry news conflicts; develop B2B messaging for enterprise buyers and IT decision-makers; produce case studies and white papers; support trade media outreach; plan events PR timelines; identify speaking opportunities; draft speaker briefings; compile post-event reports; manage crisis & issues, global PR coordination, and AI-powered PR workflows; for roles based at Milpitas, CA, base pay is described as $140k–$170k USD with actual salary dependent on multiple factors.