Senior PPC
On-site · Tel Aviv, Tel Aviv, Israel
Job Summary
Senior PPC to lead multi-channel campaigns for a diverse portfolio of brands and clients in an agency environment. You will plan, manage, optimize, and scale performance campaigns across Google Ads, Meta, TikTok, LinkedIn, Taboola, Teads, and additional platforms; mentor PPC specialists; analyze performance and provide actionable insights; design and execute A/B tests for creatives, audiences, and landing pages; manage tracking and attribution using GA4 and GTM; leverage automation tools like Make, n8n, and Zapier to streamline workflows and deploy AI-driven optimization; prepare strategic client reports and lead client meetings; collaborate with Account Managers, Studio teams, Designers, Copywriters, and Creative teams to deliver integrated marketing solutions.
Required Qualifications
- 3+ years of hands-on PPC experience
- Proven expertise across major advertising platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Taboola, Teads
- Strong understanding of Performance Marketing and E-commerce strategies across multiple objectives
- Advanced knowledge of GA4, Google Tag Manager, conversion tracking, attribution, and measurement frameworks
- Experience with automation tools such as Make, n8n, Zapier or similar
- High proficiency in data analysis, optimization, and translating insights into business decisions
- Extensive experience building and managing ongoing A/B testing programs
- Ability to create strategic media plans on annual and monthly levels
- Excellent presentation, communication, and interpersonal skills
- Experience using AI tools within digital marketing workflows
- Self-driven, proactive, and capable of independently managing key client relationships
- Strong collaboration skills with Account Management, Creative, and Studio teams
- Experience working with established brands and managing complex performance campaigns
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