Senior Planner, Paid Social
$66,300–$85,000 year
HybridNew York City, New York, United States
Job Summary
Develop proposals for paid social media campaigns across the client roster, creating media plans, objectives, and strategy decks while analyzing partner negotiations. Maintain thorough knowledge of internal buying and reporting tools to support plan development, generate tracking tags, and create insertion orders for advertising space. Monitor pacing and optimizations of active campaigns daily, generating performance insights and managing client roster reporting to proactively communicate issues. Engage in new social media opportunities, execute quality assurance on tracking and creative units, and build campaigns via paid social platforms with manager oversight. Contribute to junior team member development and participate in larger team projects with direct oversight.
Required Qualifications
- 2+ years previous paid social media experience
- Familiarity with marketing principles, analytics and concepts
- Experience buying ads on Facebook and Instagram
- Proficiency working within Microsoft Excel and PowerPoint
- Exposure to advanced targeting/retargeting tactics in social
- Comfort owning and managing budget/investment levels in social media
- A strong, effective communicator
- A problem solver with the ability to develop creative solutions
- Detail oriented with strong organizational skills
- An effective time manager, comfortable working with multiple timelines and deliverables
- Comfortable working within large sets of data and numbers
- A helpful team player with business maturity in a professional setting
- Willing to roll up your sleeves
- Takes pride in ownership of work and demonstrates accountability
- Able to thrive in an agile, fast-paced environment
- Seek out feedback proactively
- Results and solutions oriented
- Consistently motivated, proactive, and resourceful
- Interested in the media landscape, specifically paid social
- A desire to innovate and keep up with trends
- A supporter of and advocate for diversity, equity and inclusion
Desired Qualifications
- Additional platforms preferred
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