Senior Performance Marketing Specialist | Retail | UAE
On-siteDubai, Dubai, United Arab Emirates
Dubai, Dubai, United Arab EmiratesOn-siteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Define, launch, and scale region-specific performance marketing strategies to drive traffic and grow sales across MENA and Asia. Own and optimize paid search, social, display, and programmatic campaigns on platforms like Google and Meta, while managing multi-channel budgets to meet revenue and ROAS targets. Collaborate with Brand, Digital Trade, and CRM teams to align media activities with stock availability and product priorities, overseeing creative development and data-driven decision-making. Requires five years of experience managing regional accounts and budgets with expertise in PPC, SEM, and paid social.
Required Qualifications
- Hands-on experience with PPC and Paid Social platforms such as Google Ads and Meta Business Manager
- Strong web analytics skills using Google Analytics or similar tools
- Proficiency in using retargeting platforms like Criteo and RTB
- Advanced MS Excel skills and experience in BI tools like Tableau or Power BI
- At least 5 years of experience in performance marketing with responsibility for multi-market or regional accounts and budgets
- Proven track record in delivering data-driven marketing campaigns that achieve strong ROI and enhance brand metrics
- Experience with end-to-end management of digital paid advertising initiatives across multiple markets
- Expertise in performance marketing channels including Display, SEM, Paid Social, and App marketing
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