Senior Performance Marketing Specialist — Remote
On-site · Istanbul, Istanbul, Turkey
Job Summary
Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Google, Meta, TikTok and other Global platforms for multiple international markets. Fully remote, individual-contributor role with end-to-end ownership of campaign performance, collaboration with global teams, and data-driven decision making. Responsibilities include campaign execution across Google, Meta, TikTok; monitoring CAC/ROAS; testing creatives/audiences/placements; building reports; budget planning and growth forecasting; ensuring localization and cultural relevance; staying updated on platform changes and working with platform reps; collaborating with local market experts as needed.
Required Qualifications
- 5+ years of hands-on experience in performance marketing / paid media
- Proven track record managing Google Ads and Meta campaigns at scale with measurable results
- Experience running campaigns across multiple markets or regions
- Strong analytical skills and comfort with data-driven decision making
- Ability to work independently and manage priorities in a remote, async environment
- Professional English proficiency
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