Senior Performance Marketing Specialist
On-siteChennai, Tamil Nadu, India
Job Summary
Plan, execute, and optimize B2B paid marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other channels to drive qualified leads and pipeline growth. Conduct keyword research, audience segmentation, and competitor analysis to identify opportunities, while managing budgets for cost-effective acquisition. Build and optimize landing pages, funnels, and conversion paths, performing A/B testing on creatives and messaging to maximize effectiveness. Collaborate with sales teams to align campaigns with buyer personas, utilizing AI tools and automation platforms for efficiency. Prepare regular performance reports translating data into actionable strategies for continuous improvement. Support B2C lead generation initiatives when required.
Required Qualifications
- 5+ years of experience in B2B lead generation and performance marketing
- Proven track record of planning, executing, and optimizing paid media campaigns that drive qualified leads, pipeline growth, and revenue
- Strong expertise in PPC advertising, funnel optimization, analytics, and data-driven decision-making
- Minimum 5 years of experience managing B2B PPC and Performance Marketing campaigns
- Proven success in B2B Lead Generation, Demand Generation, and Pipeline Growth campaigns
- Strong expertise in Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms
- Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, HubSpot, Salesforce, or similar CRM and marketing automation platforms
- Strong understanding of conversion tracking, attribution models, funnel optimization, and lead nurturing
- Experience using AI tools and automation platforms for campaign management and optimization
- Ability to analyse campaign data and translate insights into actionable marketing strategies
- Excellent communication, stakeholder management, and reporting skills
- Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously
- Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or a related field
Desired Qualifications
- Google Ads, LinkedIn Marketing, HubSpot, Meta Blueprint, or relevant digital marketing certifications
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