Senior Performance Marketing Specialist
$80,000–$90,000 year
Remote · Toronto, Ontario, Canada
Job Summary
Senior Performance Marketing Specialist to own and optimize Facebook/Instagram campaigns for high-tier clients. Responsibilities include launching and managing multi-platform paid social campaigns, developing tailored strategies, monitoring KPIs, guiding junior team members, and identifying opportunities to scale top-performing campaigns. Manage Meta/TikTok ad budgets ranging from $200,000 to $400,000 per month, craft high-converting copy, collaborate with the Creative and CSM teams, and implement robust A/B testing frameworks to improve campaign performance. Fully remote with optional collaboration in Vaughan office; located in Toronto, Ontario, Canada.
Required Qualifications
- Minimum 3 years of experience managing performance Facebook campaigns for lead generation
- Minimum 2 years of experience in an agency setting
- Minimum 1 year of experience in direct response marketing
- Experience managing 100K+/mo in performance spend focused on lead generation
- Experience with creative briefs & ideating video campaigns
- Advanced knowledge and practical experience with Facebook and Instagram ad platforms
- Strong analytical and strategic thinking abilities
- Highly organized and detail-oriented with excellent communication skills, both written and verbal
- Highly preferred: Experience in enhancing conversion rate optimization
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