Senior Performance Marketing Specialist
$80,000–$90,000 year
Remote · Vancouver, British Columbia, Canada
Job Summary
Senior Performance Marketing Specialist responsible for launching and managing multiple client campaigns on Facebook, Instagram and other paid social platforms for high-tier clients, ensuring KPIs are met or exceeded. Lead account strategy, scale campaigns, monitor performance with data-driven optimizations, develop tailored strategies, and provide guidance to junior team members. Own budget allocation and targeting strategies for $200k–$400k monthly spends, create robust A/B testing frameworks, craft high-converting copy, collaborate with Creative and CSM teams, and support video and advertorial campaigns to improve landing page conversions and overall performance.
Required Qualifications
- Minimum 3 years of experience managing performance Facebook campaigns for lead generation
- Minimum 2 years of experience in an agency setting
- Minimum 1 year of experience in direct response marketing
- Experience managing 100K+/mo in performance spend focused on lead generation
- Experience with creative briefs & ideating video campaigns
- Advanced knowledge and practical experience with Facebook and Instagram ad platforms
- Strong analytical and strategic thinking abilities
- Highly organized and detail-oriented with excellent communication skills, both written and verbal
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