Senior Performance Marketing Specialist

Senior Performance Marketing Specialist responsible for owning and optimizing end-to-end paid social campaigns across multiple channels (Google, Meta, Pinterest, Bing, and retargeting) to drive ROAS, revenue, and business growth. Collaborate with cross-functional teams (Creative, Brand, Campaigns, Category, and Demand Planning), manage and optimize marketing budgets across Castlery’s markets, lead testing and experimentation across audiences, creatives, landing pages, and channel strategies, build strong relationships with platform partners, and mentor junior team members. Requires 5+ years in Performance/Growth/Paid Media, strong analytics (Google Analytics; Tableau/Power BI/ Looker Studio), ability to work independently, manage multiple priorities, and excellent communication and stakeholder management skills. Passion for continuous improvement and staying ahead of industry trends. Location-focused in Singapore (Central) with in-person collaboration.