Senior Performance Marketing Specialist

Own the strategy, quality, and performance of paid acquisition efforts across search, video, social, and emerging digital channels for our agency partners. Serve as the day-to-day point of contact for managing multi-channel campaigns, setting expectations, and holding partners accountable to SLAs and optimization cadences. Execute rigorous QA on all agency output—including campaign builds, keyword lists, bid strategies, and creative assets—ensuring pixel-perfect execution before launch. Drive experimentation roadmaps for ad copy, bidding, and audiences while managing significant monthly budgets with a focus on efficiency metrics like CPA and ROAS. Build reporting dashboards and deliver proactive status updates to stakeholders, translating complex data into actionable narratives. Oversee programmatic campaigns and source direct media buys across newsletters and niche publications, identifying and testing emerging channels outside core platforms.