Senior Performance Marketing Manager
RemoteUnited States or Plano, Texas, United States
Job Summary
Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline. Drive Sales-accepted demos and Opportunities at an improving cost per Opp by optimizing account structure, keywords, bids, budgets, ad copy, and landing pages. Optimize secondary channels including LinkedIn InMail and website conversion rate optimization through iterative testing on forms and offers. Ensure accurate tracking and attribution across GA4, Google Tag Manager, and CRM integrations while delivering bi-weekly performance reporting with insights and recommendations. Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, helping launch new higher-intent channels as the program scales.
Required Qualifications
- 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
- Built a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume
- Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
- Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms
- Built working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail
- Worked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
- Built Salesforce reports and dashboards
- Applied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes
- Set strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight
- Stayed highly organized, detail-oriented, and disciplined in execution and reporting
- Communicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps
- Employees located within 30 miles of Plano TX, are required to be in-office Tuesday through Thursday each week
- Candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future
Desired Qualifications
- Built your performance-marketing experience in a B2B environment
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