Senior Performance Marketing Manager, Paid Search
$136,000–$204,000 year
RemoteUnited States or San Francisco, California, United States
Job Summary
Own and scale global paid search strategy across Google Ads and Microsoft Ads to drive customer acquisition, pipeline, and revenue growth. Manage end-to-end search performance including budget allocation, forecasting, pacing, and investment strategy to achieve ambitious targets. Build, launch, and optimize campaigns continuously refining bidding, targeting, and messaging while leveraging AI tools to accelerate creative development and workflow automation. Design robust experimentation roadmaps across ad copy, audience segmentation, and landing pages to uncover new growth opportunities. Partner with Web, Design, Content, and PMM teams to ensure consistent messaging and integrated full-funnel campaigns. Collaborate with Marketing Operations to strengthen attribution, conversion tracking, and measurement frameworks. Develop executive-ready performance reports surfacing insights that connect paid search investments to measurable business outcomes.
Required Qualifications
- 7+ years of experience in performance marketing
- deep, hands-on expertise in managing Google Ads
- deep, hands-on expertise in managing Microsoft Ads
- Track record managing large-scale paid search budgets
- demonstrated impact on lead generation and pipeline
- Strong analytical capabilities
- experience using performance data to drive strategic decisions
- Working knowledge of attribution
- Working knowledge of conversion tracking
- Working knowledge of CRM integrations
- Working knowledge of marketing measurement frameworks
- Ability to operate both strategically and tactically
- define the roadmap
- execute the details
- Excellent cross-functional communication skills
- ability to translate campaign data into strategic recommendations
- align with stakeholders across marketing, sales, and operations
Desired Qualifications
- Experience with Google Tag Manager
- Experience with Google Analytics
- Experience with Conversion APIs
- Experience with offline conversion tracking
- Experience with value-based bidding
- Experience scaling international paid search programs
- Experience across multiple regions and languages
- Experience marketing to enterprise B2B audiences
- ideally within legal technology
- ideally within AI
- ideally within SaaS
- ideally within professional services
- complex buying cycles
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