Senior Performance Marketing Manager
$100,000–$250,000 year
On-siteMountain View Santa Clara County, California, United States
Job Summary
Conduct cross-channel budget reallocation grounded in incrementality by establishing pre-registered sample sizes, power calculations, and strict stopping rules for angle and message tests. Own rollout and risk control for the agentic bidding system, including approval thresholds, audit logs, and enforced holdouts to prevent spend toward zero-incrementality inventory. Execute geo-tiered bidding strategies while extracting platform support for lift studies and alpha access. Rebalance team capacity by shifting nearly half of the workforce from automated tasks to analytical judgment and experiment design. Audit optimization events to distinguish installs from downstream value within the first 90 days. This role supports the Content Intelligence platform's infrastructure layer for content intelligence, leveraging advanced AI and recommendation systems to serve over 40 million monthly active users.
Required Qualifications
- 7+ years in app UA
- independently run $30M+ per year
- ability to answer: 'Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?'
- ability to cut spend that looked good in the dashboard but wasn't incremental
- ability to design your own experiments, including power calculations and stopping rules
- managed 4+ people
- managed at least one non-buying function (analytics, creative, or engineering)
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