(Senior) Performance Marketing Manager(m/w/d)
Remote · Munchen, Bavaria, Federal Republic of Germany
Job Summary
Senior Performance Marketing Manager (m/w/d) responsible for building and scaling cross-channel paid media strategies, owning server-side tracking infrastructure (sGTM), GA4 event tracking and privacy-compliant data pipelines; lead paid media planning and execution across Search, Social, Display, Native, Programmatic and Audio with CAC/ROAS-driven budgeting; develop a central cloud-based marketing dashboard, weekly reporting per traffic source, and KPI monitoring across business and growth levels; collaborate with management to shape growth strategy and future B2B/ABM initiatives; remote-friendly role with Munich, Germany focus as part of a growth-focused team.
Required Qualifications
- 5+ Jahre Hands-on-Erfahrung im Performance Marketing
- Nachweisbare Erfahrung im Aufbau und der Skalierung von Performance-Funneln
- Erfahrung mit Google Tag Manager; Server-Side Tracking (sGTM)
- GA4-Kenntnisse inkl. Eventtracking
- Datenschutzkonformität (DSGVO, Consent Management)
- Erfahrung mit BI- und Reporting-Tools (Looker Studio)
- Erfahrung mit B2B-Marketing und Account-Based Marketing
- Analytische Denkweise, strukturierte Arbeitsweise
- Hands-on-Erfahrung mit Budgetsteuerung
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