Senior Performance Marketing Manager
On-site · Jakarta, Jakarta, Indonesia
Job Summary
Senior Performance Marketing Manager leading end-to-end paid acquisition efforts across Meta, Google, and other channels for a luxury/e-commerce-focused omnichannel marketplace. Own campaign strategy, execution, optimization, A/B testing, analytics, and cross-functional collaboration with Brand, Sales, Growth, and BI to drive scalable growth, maximize ROI, and improve measurement infrastructure. Responsible for data-driven media planning, budget allocation, audience segmentation, bidding strategies, full-funnel planning, attribution setup, UTMs and pixels, and performance reporting; mentor junior team members and provide leadership-level recommendations to stakeholders.
Required Qualifications
- 10–12 years of hands-on experience in Performance Marketing, preferably in startup environments, with exposure to luxury, e-commerce, or high-value product categories
- Strong experience in developing data-driven media plans based on market trends, historical performance, and business objectives
- Proven track record of profitably scaling paid acquisition campaigns across Meta and Google platforms
- Familiarity with Meta Ads Manager, Google Ads, and Google Analytics (GA4)
- Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs)
- Analytical mindset with ability to interpret campaign metrics and suggest optimizations
- Up-to-date knowledge of ad tech, trends, and platform updates
- Creative testing mindset with ability to identify winning creatives and scale them
- Hands-on and proactive, with willingness to get involved in campaign execution
- Able to thrive in a fast-paced, collaborative environment
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