Senior Performance Marketing Manager - Google/Youtube
RemoteLondon, England, United Kingdom or United Kingdom
Job Summary
Lead the strategy, planning, and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen, and Display. Develop scalable full-funnel acquisition strategies that balance customer acquisition, revenue growth, and long-term brand building while managing significant media budgets and quarterly investment plans. Continuously optimise spend based on commercial priorities, identify new growth opportunities through audience segmentation and creative testing, and evaluate Google's AI-powered campaign types and automation capabilities. Partner with Creative, Product, CRM, Analytics, and Finance teams to deliver integrated customer acquisition strategies, build relationships with media agencies, and adapt strategies for international expansion. Present investment recommendations and strategic insights to senior leadership, defining KPIs and success measures to evaluate campaign performance across markets.
Required Qualifications
- Significant experience managing large-scale Google Ads budgets in a high-growth B2C, subscription or eCommerce business
- Deep expertise across Google Search, YouTube, Performance Max, Demand Gen and Display campaigns
- Strong knowledge of Google's AI-powered advertising ecosystem, bidding strategies and audience targeting
- Experience with GA4, Google Tag Manager, attribution, Marketing Mix Modelling (MMM), incrementality testing and experimentation frameworks
- A proven track record of scaling customer acquisition while improving marketing efficiency and return on investment
- Experience working alongside creative teams to develop high-performing video and display advertising
- Strong commercial judgement and confidence presenting recommendations to senior stakeholders
- Experience managing agencies and external partners, building collaborative relationships that deliver measurable results
- Excellent communication skills and the ability to simplify complex performance data into clear business recommendations
Desired Qualifications
- A naturally curious mindset, always looking to test new ideas, challenge assumptions and stay ahead of industry developments
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