Senior Performance Marketing Manager / Analyst (f/d/m)
Hybrid · Berlin, State of Berlin, Germany
Job Summary
Senior Performance Marketing Manager/Analyst responsible for owning and scaling our paid growth engine across DACH & FR with a strong focus on Meta Ads and additional channels (TikTok, Google, YouTube). Drive strategic and experimental optimization, tracking health, and attribution improvements; translate insights into creative direction; mentor team members; collaborate with BI to connect platform performance to business impact; contribute to cross-functional channel strategy, risk management, and growth initiatives beyond Meta.
Required Qualifications
- 5+ years of experience as a performance marketing manager
- expertise in paid social channels with emphasis on Meta
- experience managing 700k+ monthly spend
- hands-on implementation of Pixel/CAPI tracking and related attribution
- ability to run structured technical investigations and define acceptance criteria
- excellent cross-functional collaboration and communication
- proficiency in English; German and Spanish a plus
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