Senior Performance Manager
On-siteSydney, New South Wales, Australia
Job Summary
Develop industry-leading ASO and cross-channel marketing strategies to drive incremental app growth across Search, Performance Media, and Paid Social. Design and execute incrementality tests to measure business impact and optimise media spend while managing departmental budgets in line with seasonality. Collaborate with internal stakeholders and creative teams to ensure timely delivery of assets, and run ad-hoc analysis to resolve pain points and uncover long-term opportunities. Lead key event briefing and team readiness for high-traffic periods in the Australian sporting calendar, ensuring strict adherence to compliance and Responsible Gambling guidelines. Bachelor's degree in Marketing required with proven experience in digital marketing leadership within the Australian wagering or sports industry.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline
- Proven experience in a digital marketing leadership role, ideally within the Australian wagering or sports industry
- Extensive experience managing large-scale performance marketing budgets, including UAC, Demand Gen, and YouTube Ads
- Advanced proficiency in digital tracking and attribution models, with hands-on experience using Google Analytics and Mobile Measurement Partners
- Strong understanding of incrementality, pLTV, and data-driven marketing strategies
- Knowledge of App Store Optimisation (ASO) and the relationship between paid and organic app growth
- Deep awareness of the Australian gambling vertical, local sporting calendar, and strict regulatory requirements
- Excellent financial acumen with experience in budget planning and forecasting
- Highly analytical mindset with the ability to run ad-hoc analysis to drive continuous improvement
Desired Qualifications
- Develop and deliver industry-leading ASO and cross-channel marketing strategies to drive incremental app growth
- Design and execute incrementality tests to measure business impact and optimise media spend
- Manage departmental budgets in line with seasonality to deliver profitable customer acquisition
- Collaborate with internal stakeholders and creative teams to ensure timely delivery of assets
- Build and enhance professional relationships with key external partners to stay abreast of new features
- Run ad-hoc analysis to resolve pain points and uncover long-term opportunities
- Champion knowledge exchange across the Digital team to share vertical expertise and best practices
- Lead key event briefing and team readiness for high-traffic periods in the Australian sporting calendar
- Ensure a high standard of account hygiene and strict adherence to compliance and Responsible Gambling guidelines
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.