Senior Performance Creative Strategist
RemoteCanada
Job Summary
Lead creative strategy and messaging across multiple paid social accounts from brief through execution. Conduct performance-driven research to optimize messaging and briefing based on data from ad platforms and competitor monitoring. Develop high-converting creative concepts grounded in consumer insight and platform behavior, while writing and guiding copy and frameworks that drive performance. Collaborate across design, editing, and media buying to ensure end-to-end creative alignment, and mentor junior creatives to elevate their execution and strategic thinking. Present creative ideas to clients and internal teams with clarity, translating qualitative feedback into actionable improvements. Stay ahead of emerging trends and cultural shifts that move the needle.
Required Qualifications
- Fluency in written and spoken English
- Based in Canada and aligned with ET working hours
- Experience with performance creative and a data-driven creative approach
- A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content
- Experience collaborating across teams and disciplines in a fast-paced environment
Desired Qualifications
- Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same
- A strategic and creative mindset — equal parts intuitive and data-informed
- Deep understanding of consumer behavior, platform algorithms, and brand storytelling
- A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots
- Confident leadership and communication skills, with the ability to inspire creative teams
- Passion for mentoring and uplifting others — and making the work better together
- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something
- Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus)
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