Senior Partner Marketing Manager
$115,000–$150,000 year
RemoteUnited States
Job Summary
Lead the planning and execution of joint marketing campaigns with strategic channel and tech alliance partners, including Microsoft and Abnormal Security. Collaborate with partner, sales, and marketing teams to create and scale co-branded programs that drive pipeline and customer value. Design and activate partner-facing programs such as webinars, events, and email newsletters while supporting the enablement of partner sales teams through impactful content and tools. Track, measure, and report on program effectiveness against key KPIs like sourced pipeline, partner engagement, and ROI. Build repeatable and scalable processes for executing and optimizing global partner marketing activities, including designing comprehensive enablement materials and campaign frameworks adaptable across different partner tiers. Support field events, sponsorships, and customer programs where partner engagement is strategic.
Required Qualifications
- 6+ years of experience in B2B marketing
- 3 or more years focused on partner or channel marketing
- Proven ability to drive revenue growth through partner co-marketing and joint GTM campaigns
- Excellent project management and prioritization abilities
- Experience creating partner-facing collateral and enablement tools
- Data-driven mindset with a track record of measuring program success and optimizing accordingly
- Strong cross-functional collaboration skills, particularly with partner, sales and marketing teams
Desired Qualifications
- Experience working with or marketing Microsoft and/or Abnormal Security partner ecosystems
- Background in cybersecurity or SaaS demand generation
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.