Senior Partner Marketing Manager
$167,000–$196,000 year
HybridDenver, Colorado, United States
Job Summary
Create strategies to fuel growth across the partner ecosystem, inform partner prioritization, and develop joint marketing plans to drive product sign-ups and revenue. Own campaign execution with partners via email, webinars, events, in-product activations, paid social, and budget/resource identification. Craft compelling copy for co-marketing programs in collaboration with partners, product marketing, and the content team. Identify and pilot new initiatives using marketing development funds to maximize pipeline and revenue. Develop strong relationships with partners while collaborating with internal teams to integrate them into the Go-To-Market strategy and campaigns. Measure performance and conduct analysis to assess co-marketing activities, identifying areas for improvement.
Required Qualifications
- 6+ years of experience in partner marketing in the B2B SaaS space, preferably focused on SMB and Mid-Market segments
- Proven track record of creating and executing successful partner marketing programs and building win-win relationships with partners
- Strong organizational and strategic thinking skills, the ability to work independently, and the capacity to effectively manage multiple projects
- Courage to take the initiative, pilot and evaluate new program types
- Deep understanding of the customer journey through and with a partners
- Experience in leveraging AI to optimize partner programs and strategy
- Cross-functional leadership and experience driving alignment across different teams
- Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes
- Individuals are expected to work from the office 3+ days a week
- A relocation stipend may be available for those willing to relocate to a Checkr hub location
Desired Qualifications
- Experience in partner marketing programs and an intuitive understanding of demand generation and product marketing fundamentals
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