Senior Paid Social Specialist
On-siteDallas, Texas, United States
Job Summary
Develop comprehensive paid social strategies aligned with client objectives, recommending audiences, platforms, budgets, creative approaches, and testing roadmaps. Lead the planning, execution, optimization, and performance analysis of campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, Snapchat, X, and emerging channels. Own day-to-day strategy and campaign performance for assigned accounts, proactively identifying opportunities to improve efficiency and scale. Analyze campaign performance to translate platform insights into actionable business decisions and present strategic roadmaps during recurring client meetings. Serve as the primary resource for assigned accounts, partnering with Analytics, Creative, and Operations to deliver integrated solutions. Mentor Associate and Paid Social Specialists through coaching, training, and workflow guidance while supporting onboarding. Stay ahead of industry trends, privacy changes, and emerging technologies to bring proactive recommendations to clients and internal teams. Escalate significant business risks or strategic shifts to leadership with recommended solutions.
Required Qualifications
- 4-6 years of paid social or digital media experience within an agency or client-side environment
- Advanced experience managing campaigns across Meta Ads Manager and multiple paid social advertising platforms
- Demonstrated experience developing paid social strategy and translating business objectives into platform execution
- Strong understanding of attribution, measurement, conversion tracking, privacy considerations, pixels, conversion APIs, and platform reporting limitations
- Proven ability to analyze performance data and develop strategic recommendations supported by campaign insights
- Experience presenting campaign performance and recommendations directly to clients
- Strong project management skills with the ability to lead multiple client accounts simultaneously
- Excellent written, verbal, presentation, and relationship management skills
- Advanced proficiency in Excel or Google Sheets and PowerPoint
Desired Qualifications
- Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field preferred; equivalent experience will also be considered
- Meta Blueprint Buying Certification and additional platform certifications preferred
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