Senior Paid Social Specialist – Consumer
On-siteMexico City, Mexico City, Mexico
Job Summary
Build, QA, pace, and optimize multi-million dollar paid social campaigns across Meta, TikTok, and Snapchat while managing budget pacing, CPA, and LTV metrics. Diagnose account issues quickly, communicate insights clearly, and maintain structurally sound accounts. Partner with U.S. teams and platform reps to run experiments, test new bidding approaches, and evaluate audience structures. Manage an experimentation roadmap including A/B creative tests, incrementality tests, and bidding algorithm tests. Execute with technical depth to ensure each optimization ties directly to performance outcomes. Maintain and monitor key metrics across channels to drive consumer growth.
Required Qualifications
- You are proficient in the English language
- You have a proven track record in the performance marketing space, with 4+ years of experience
- Direct, hands-on experience managing media buying, optimization (Paid Social), and strategic planning either at an agency or in-house
- You are highly proficient in Excel/Google Sheets and have deep familiarity with metrics such as CPA, CPC, CVR, and LTV
- Strong quantitative, analytical and problem-solving skills
- must be very comfortable with data analysis
- able to use data to make decisions
- able to conduct experiments
Desired Qualifications
- Experience with Web & App Tracking/Attribution
- Knowledge of SQL
- Experience working on multi-sided marketplace businesses
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