Senior Paid Social Manager (m/w/d)

Plan, build, and steer paid social campaigns across all levers with six-figure budgets, managing creative, bidding, automation, and full-funnel architecture. Analyze performance data to derive actionable recommendations and make budget decisions based on ROAS and POAS insights. Conduct A/B tests and scaling strategies to measurably improve creatives while providing data-driven feedback to the Creative Strategist. Oversee tracking setup including pixels, CAPI, and GA4, ensuring data quality and product feed integrity. Brief design, content, and external agency teams on performance gaps. Leverage six years of Paid Social experience, primarily with Meta Ads, to optimize six-figure budgets and drive scalable growth within a fast-growing Health and Food scale-up.