Senior Paid Social Executive
HybridLondon, England, United Kingdom
Job Summary
Own end-to-end activation of paid social campaigns across Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X, managing build, trafficking, QA, optimisation, and budget pacing with minimal supervision. Identify performance trends and proactively implement recommendations to improve results against KPIs while producing weekly and monthly reports that articulate insights and next steps. Act as a trusted day-to-day contact for clients, supporting Account Managers with communication, problem-solving, and briefing guidance. Mentor junior Account Executives on activation and best practices while collaborating with planning, creative, and analytics teams. This role sits between Account Executives and Account Managers within WPP Media's AI-driven operating unit, reporting to a Paid Social Account Manager.
Required Qualifications
- Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment
- Hands-on expertise across major paid social platforms, particularly Meta and TikTok
- Solid understanding of performance metrics, optimisation levers, and testing approaches
- Excellent attention to detail, organisation, and time management skills
- Confident communicator with the ability to explain performance clearly and concisely
Desired Qualifications
- Experience supporting or mentoring junior team members
- Platform certifications (Meta, TikTok, etc.)
- Experience working across multiple clients or complex accounts
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