Senior Paid Social Consultant
HybridAmsterdam, North Holland, The Netherlands
Job Summary
Develop, set-up, and optimize paid social campaigns across Meta, TikTok, and LinkedIn while analyzing data to generate actionable insights for clients. Design A/B tests to compare ad variations and targeting strategies, regularly monitor performance metrics to ensure KPI alignment, and allocate budgets exceeding 100K to achieve optimal results. Identify target audiences, collaborate with design teams on visuals, and implement conversion tracking mechanisms with data teams. Manage forecasts and media plans while maintaining oversight across multiple tasks. Proficiency in Dutch is required. Join a vibrant Creative & Media team blending imaginative storytelling with performance-driven strategies to help ambitious brands grow faster.
Required Qualifications
- At least 3 years of experience with hands-on paid social projects
- Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
- Have experience with testing such as incrementally studies, and brand or search lift studies
- Have experience managing campaign budgets above 100K
- Have experience with social advertising tooling such as smartly, hunch, adverity and/or sprinklr
- Proficiency in the Dutch language is a must
Desired Qualifications
- Are open-minded and eager to learn more and develop your skill set
- Work thoroughly, manage campaigns accurately and have an eye for detail
- Always keep an oversight, even when various tasks are at hand
- Have an analytical skillset
- Have collaborative skills for working with cross-functional teams, clients, and stakeholders
- Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
- Have a passion for (Paid) Social and are always up to date for news and trends
- Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
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