Senior Paid Search Strategist
$100,000–$120,000 year
On-siteMiami, Florida, United States
Job Summary
Manage a portfolio of 10 e-commerce and B2B clients by leading weekly calls to review account performance, marketing KPIs, and strategic insights. Develop and execute paid search strategies on Google and Bing Ads, including keyword research, bid management, and competitor analysis. Oversee end-to-end ad account setup, implement conversion tracking, and refine negative keyword lists to improve campaign efficiency. Run A/B tests, conduct regular audits of key metrics like CTR and CPA, and analyze data to inform budget allocation and bidding decisions. Create weekly and monthly reports aligned with client KPIs, develop case studies, and collaborate with internal teams to align strategies with broader marketing goals.
Required Qualifications
- A bachelor's degree in marketing, business, communications, or a related field
- A minimum of 3-5 years of experience managing paid search campaigns on Google and Bing
- proven success in performance marketing
- Strong understanding of Google Ads
- Strong understanding of Bing Ads
- Strong understanding of Google Analytics
- Strong understanding of Google Tag Manager
- Experience managing a portfolio of clients
- Experience in e-commerce sectors
- Experience in B2B sectors
- Strong analytical skills
- data-driven approach to campaign management and optimization
- Excellent communication skills
- ability to lead client calls with confidence
- Strong understanding of the buyer's journey
- Effective project management skills
- strategic thinking
- Strong problem-solving skills
- Creative thinking and innovation
- Experience collaborating with interdisciplinary teams, vendors, and contractors
- Strong organizational skills
- high attention to detail
Desired Qualifications
- Experience with technical integrations (e.g., Hubspot, Shopify)
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