Senior Paid Search Manager (SEM)

Own paid search strategy, execution, pacing, and optimization end to end, including auditing the account, building campaign structures across brand and event categories, and managing bids and budgets multiple times daily. Conduct relentless testing of AI Max and Smart Bidding approaches alongside search-term mining, negative-keyword hygiene, and Quality Score diagnostics. Develop advanced bidding frameworks like tCPA and tROAS, while building or co-building AI and automation tooling for auditing, bid optimization, and reporting. Protect measurement integrity through enhanced conversions and run incrementality testing to calibrate targets and attribution. Optimize against CAC, CPA, and ROAS while partnering with Engineering, Data, and Creative to refine landing pages and message matches.