Senior Paid Media Strategist

Senior Paid Media Strategist responsible for owning day-to-day strategy and execution of paid search and shopping programs across multiple brands and domains (Google Ads, Microsoft Advertising), managing large budgets, optimizing campaigns, and driving ROAS and efficiency. Leads product-feed performance (Merchant Center, feed rules, taxonomy, promotions), conducts testing and optimization across search, shopping, and remarketing, and develops measurement and reporting via dashboards. Collaborates with E-commerce to improve product data/structured data, expands reach and profitability through segmentation and labeling, ensures measurement integrity (GA4, UTM, conversions), and documents learnings for playbooks. Requires strong analytical skills, proficiency with analytics tools (GA4, Looker Studio, Excel/Sheets), and the ability to translate business goals into actionable PPC strategy. 5+ years of hands-on experience preferred; ecommerce background (Shopify) and a Bachelor’s degree or equivalent experience are required.