Senior Paid Media Strategist
$90,000–$120,000 year
RemoteUnited States
Job Summary
Own paid media strategy across Google, Meta, LinkedIn, and Reddit, translating client goals into channel plans, budgets, and testing roadmaps. Conduct market research and competitive analysis to shape targeting and positioning, then build, launch, and optimize campaigns while managing creative direction from insight to production. Apply AI workflows daily to move from idea to in-market quickly, using the Google Ads and Meta APIs to pull, analyze, and act on account data programmatically. Monitor KPIs, run real testing cadences, and present strategic recommendations to clients using Google Analytics, HubSpot, and Databox. Bring your own AI tools and apply them to real accounts from day one, turning successful tactics into documented playbooks.
Required Qualifications
- 3-5+ years in performance marketing
- agency experience
- A track record of building paid media strategy from the ground up based on client goals
- Strong expertise in Google Ads
- Strong expertise in Meta Ads
- conversion rate optimization
- Hands-on experience with the Google Ads MCP and API
- Hands-on experience with the Meta Marketing API
- Comfort working with these accounts programmatically
- You use AI daily in actual client work
- Can show a workflow, prompt library, script, or testing system
- Comfort with data at volume
- Hands-on with Google Analytics
- Hands-on with Google Tag Manager
- Hands-on with HubSpot
- Comfortable presenting strategic recommendations directly to clients
- Experience with both demand generation and lead generation
Desired Qualifications
- agency experience
- Experience with LinkedIn and Reddit Ads
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